Itinerary and inclusions

Schedule of events

FreshCo Retailers Conference 2027

JANUARY 15 – 22, 2027
DAY 1 – FRIDAY, JANUARY 15

Travel day – Flights and arrival at destination

Arrivals from various Canadian destinations

Lunch for morning arrivals at hotel

Drinks and snacks at arrival

Club FreshCo – Pura Vida Lounge
DAY 2 – SATURDAY, JANAUARY 16

Breakfast at hotel

Day at leisure

FEATURE EVENT – Pura Vida Welcome BBQ

Welcome Cocktail Reception and Dinner at hotel
DAY 3 – Sunday, January 17

Breakfast at hotel

General Session 8:00 – 9:30 am
Breakout Sessions 9:45 am – 1:00 pm
Costa Rican coffee stand and light fare

Lunch at resort

FreshCo Cares (optional) – Pura Vida Community Impact

SIGNATURE EVENT – Dine-A-Round Dinner

Group 1 at various hotel restaurants

Club FreshCo – Pura Vida Lounge
DAY 4 – Monday, January 18

Breakfast at hotel

Supplier Tradeshow

8:00 am – 1:00 pm with coffee and light fare

Lunch at resort

Afternoon at Leisure

SIGNATURE EVENT – Dine-A-Round Dinner

Group 2 at various hotel rastaurants

Club FreshCo – Pura Vida Lounge
DAY 5 – Tuesday, January 19

Breakfast at hotel

Day at leisure

Tamarindo Shopping Shuttle

Optional tours at participant’s expense

FEATURE EVENT – Bueno Vista Gala

Reception and Dinner at hotel
DAY 6 – Wednesday, January 20

Breakfast at hotel

FRESHCO DAY – Discover Costa Rica

Participants select choice of activity:

  • Catamaran Sail and Snorkel
  • Diamante Eco Adventure – ATV and zipline
  • Private surf lessons + free time in Tamarindo
  • Golf at Reserva Conchal
  • Spa Day – 50-min massage at Reserva Conchal

Please note that you will be asked to select a FreshCo Activity / Tour when you register; you will not be charged for this activity unless you do not attend.

SIGNATURE EVENT – Dine-A-Round Dinner

Group 3 at various hotel restaurants

Club FreshCo – Pura Vida Lounge
DAY 7 – THURSDAY, January 21

Breakfast at hotel

Day at Leisure

FreshCo Afternoon Pool Party

Evening at Leisure

Dinner at resort

Club FreshCo – Pura Vida Lounge
DAY 8 – Friday, January 22

Breakfast at hotel

Travel day – Transfer to airport for return flights

Important: Itinerary times and locations are subject to change.
Additional fees apply for all optional tours and activities.

INCLUSIONS

An experience of a lifetime

  • Round trip airfare(s) from departure city, arriving in and returning from destination.

  • Airport arrival assistance at Liberia Airport and transfers to hotel. Includes bottled water, beer and snacks.

  • Round trip baggage handling at the airport and hotel.

  • Private hotel check-in with pre-registered rooms.

  • Seven (7) nights air-conditioned singe/double Deluxe Junior Suite accommodations at the all-inclusive Westin Playa Conchal, Costa Rica.

  • Full breakfast, lunch, dinner and snacks each day.

  • All meals buffet of à la carte at any of the hotel’s restaurants during regular operation hours. Unlimited non-alcoholic and alcoholic premium drinks, and wine by the glass, at any of the hotel’s restaurants and bars during regular operation hours.

  • Wireless Internet in guestrooms and throughout the hotel including meeting space for basic use.

  • Free local calls.

  • In room mini bar with beer, soft drinks and water.

  • Club FreshCo – Pura Vida Lounge

  • Pura Vida Welcome BBQ Reception and Dinner

  • General Session and Breakout Sessions

  • Signature Event – Dine-A-Round Dinner

  • Supplier Tradeshow

  • Feature Event – Bueno Vista Gala

  • FreshCo Day – Discover Costa Rica Guests select one activity:

    • Golf at Reserva Conchal

    • Spa Day at Reserva Conchal Spa includes 50-minute massage

    • Catamaran Sail and Snorkel

    • Diamante Eco Adventure – Zipline and ATV

    • Private surf lessons and free time in Tamarindo

  • FreshCo Afternoon Pool Party

  • FreshCo Cares (optional) – Pura Vida Community Impact

INSURANCE

PLEASE CLICK THE FOLLOWING LINK IF YOU WISH TO PURCHASE TRAVEL INSURANCE.

TRAVEL INSURANCE MUST BE PURCHASED AT THE TIME OF REGISTRATION TO INCLUDE COVERAGE FOR TRIP CANCELLATION.

MANULIFE INSURANCE

Program cancellation

DATES PRIOR TO TRAVEL PENALTY PER PERSON
Prior to September 15, 2026 N/C

September 16, 2026 – November 15, 2026

$1,000 USD
November 15, 2026 to departure 100% of travel costs

Name changes/corrections

DATES PRIOR TO TRAVEL PENALTY PER PERSON

Registration date to October 31, 2026

 $250 CAD and/or applicable airline costs

November 1, 2026 to departure

Fees to be determined at the time of request*

* If permissible by airline.

Air Deviations

DATES PRIOR TO TRAVEL PENALTY PER PERSON

Registration date to October 31, 2026

 $250 CAD and/or applicable airline fees

November 1, 2026 to departure

 Fees to be determined at the time of request*

* If permissible by airline.

Have a question that isn't answered here? Contact Essential Meetings at freshco@essentialmeetings.ca

FreshCo 2027 Retailers Conference

Costa Rica

COSTA RICA 2027

REGISTRATION IS NOW OPEN